White Hat evolved from a dream sketched out at a kitchen table nearly 8 years ago using a cup, a saucer, and a plate. The Vision was to create a company that uses the unique power of business to restore hope for individuals and families by offering them an opportunity to be a part of something special. Little did any of us know at that time, the impact the vision would have on future teammates, partners, and families around the world.

The White Hat way is putting others first and serving before selling. It’s being a trusted partner that companies can rely on to take care of their roofs, through the easy fixes and the harder challenges. A partner who offers transparent recommendations that place the roof's best interest at the forefront, while delivering consistent, high-quality results. 

By following the White Hat Way, our team is setting a standard in the commercial roofing industry and changing how fluid-applied roofing is viewed. We are redefining what it means for businesses to work with a roofing company. From our highly comprehensive Labor, Material, and Workmanship warranties to the additional examination steps we take during our roofing assessments, we are rewriting the playbook. 

For us, it’s never been about profit or moving fast, it’s been about doing things the right way and building trust with our customers. That’s why we:

Give our customers the information they need to make a decision they can feel confident about.

Build trust and guide them through the process and provide individualized recommendations.

Proceed with honest and transparent recommendations, even if it means we don’t land the job.

Provide predictable and consistent outcomes every time.

More than a team, we’re a family

Our people are what makes us special. The passion they bring, every day, to serve our customers and each other is a testament to how our team lives the White Hat Way. Our team is selfless, willing to lean in, lend a hand and learn all aspects of the business. There’s simply authenticity and consistency in who we are, how we operate and show up for others.

But at our core, we’re more than just a team, we’re a family. Things say your work life and your personal life should be separate, but we kind of throw that notion away and embrace coming as you are. Everyone has a gift that makes them special, and we support each other's gifts by offering tools so we can all continue to grow on our journeys. Together we go outside of our comfort zones to grow while serving and experiencing life together.

We don’t waste energy focusing on the things we can’t control or what others are doing, because it’s not a race. Our White Hat family is dedicated to being who we are no matter what, and focusing on providing our customers with the recommendations and solutions we know are superior. We never stop striving to be more, do more, or show more grace and love because that’s what we’ve been called to do.

Our Mission

Our mission isn’t just to sell roofs but to restore them. To restore roofs, lives, and the world through hope both locally and globally.

We restore roofs with our superior fluid-applied roofing systems that offer our customers durable, eco-friendly, and specialized features to meet their unique needs. The solar-ready preparation we use offers easy access to your roof for general maintenance and future restoration.

We restore lives within our White Hat family, employees and crews, because of the support and unique opportunities we provide for them to learn, grow and thrive. 

We restore the world with our superior roofing, solar-ready and cooling pavement coatings that offer our customers an opportunity to reduce their environmental waste and increase their energy efficiency. 

We restore hope with our commitment to serving others, paving the way for hope to shine through, and building homes for families globally to help propel them forward.

To us, restoring roofs, lives and the world is more than a saying. It’s the desire of our hearts to lift up others.

Where White Hat is headed with the White Hat Way

Our goal isn’t just to get bigger but to continuously improve ourselves with new materials or technologies to ensure we provide our customers with the best solutions. We want to be that trusted partner that companies can turn to for their roofing needs. The combined industry experience of our leaders Joel and Jason spans more than two decades and has allowed White Hat to not only redefine what superior solutions look like in commercial roofing but also the chance to build something special.

Our White Hat Family embodies so much more than numbers, we’re selfless, hardworking, innovative, and dependable. Things that our vendors, partners and peers see and feel when they interact with our team. Seeing and feeling this makes them want to be part of where we are and where we’re headed.

White Hat is headed towards providing even more transformational opportunities for our team, our partners and our vendors. We cannot wait to see how we continue to grow and positively impact the communities we serve and the world around us. 

Want to restore your roofs with the White Hat Way?

If you want to restore your roofs with the White Hat Way, our team is always happy to connect and any questions you have. All you need to do is call us at 937.909.9030 or contact us via email.